Brief: Bring literature closer to Ecuadorians and achieve more customer traffic to the library. 

Idea: We created our own tabloid, in the middle of the others, selling sensationalist stories. With one difference, all of the stories in our tabloid were taken from actual books.
At the end of every story a call to action invited people to keep on reading the story in the actual book.
CCO: Juan Manuel Larco
Creative Directors: Andrés Vallejo + Pablo Aguirre
Art Director: Diego Romero
Executive Producer: Carla Celín
Production Company: Darko Films
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