Andres Vallejo - Mother Blanket

BACKGROUND:

There are over 300.000 Ecuadorian children in the Andean communes struggling with chronic undernourishment. The vast majority of mothers aren't aware of this health problem until it's too late. Malnutrition in babies comes with irretrievable adulthood consequences and early deaths.

IDEA:

Mother Blanket is a reinvented *Sikinchi that translates the OMS Infant Growth Chart into a cultural appropriate pediatric evaluation tool, that helps Andean Mothers keep track of their babies correct development. In order to fight chronic undernourishment in Andean communes, we create a didactic tool in native Quichwa and Spanish that teaches Andean mothers how to identify if correct baby development.

*Cultural swaddling blanket that Andean mothers have been using for centuries to carry their babies.

Blanket Designs \\\\\\\\\\\\\\\

In order to connect deeply with the Andean mothers we took as inspiration those icons that have a huge meaning for the indigenous worldview.

Every blanket has a unique design, with powerful colors, different patters and textures. The main task was to make them look beautiful, eye catching, respecting the visual language of the Inca culture but beside everything easy to understand. After all we were designing a pediatric medical tool.