“Save money. Live better.” For years, this has been retail giant Walmart’s fundamental message. But while many people would agree that shopping at Walmart can help them save money, it’s less clear how the brand is actually helping people to “live better.” In a new campaign breaking during the Winter Olympics, Walmart has decided to place greater emphasis on how the brand can improve people’s quality of life.
CREDITS
AGENCY: FCB Chicago
CHIEF CREATIVE OFFICER: Andres Ordonez
SVP, EXECUTIVE CREATIVE DIRECTOR: Mike Williams
SVP, CREATIVE DIRECTOR: Eduardo Cintron
SVP, CREATIVE DIRECTOR: Tommy Le Roux
SR. ART DIRECTOR: Andres Vallejo
SR. COPYWRITER: Roberto Luque
SR. COPYWRITER: Ron Lazzerretti
COPYWRITER: Nick Farley
EVP, GROUP MANAGEMENT DIRECTOR: Antoniette Wico
SVP, MANAGEMENT DIRECTOR: Eric Plewka
ACCOUNT DIRECTOR: Emily Smith
ACCOUNT EXECUTIVE: Andrea Flores-Teran
VP, DIRECTOR OF PROJECT MANAGEMENT: Kristin Oberg
PROJECT MANAGER: Michael O’Neill
EVP, GROUP STRATEGY DIRECTOR: Joe Nio
SVP, STRATEGY DIRECTOR: Zach Graham
VP, STRATEGY DIRECTOR: Brian Asner
EVP, HEAD OF PRODUCTION, N.A.: Kerry Hill
VP, DIRECTOR OF PRODUCTION: Joe Tipre
EXECUTIVE PRODUCER: Stacy Miller
VP, MUSIC DIRECTOR: Stump Mahoney
SR. PRODUCTION BUSINESS MANAGER: Danielle Linn