"Signs" Tv Spot Wold Cup 2014
Every 4 years the whole world talks about one thing: fútbol (soccer)
Within the concept "Everyone's Cup" we created a commercial that reflects one of the most solid insights around soccer. During the World Cup, we all, absolutely all of us became soccer maniacs and we see soccer everywhere, on every television screen, on the radio, on the streets, in our conversations, in our food, at our table, with our friends. Because for us during the World Cup, soccer matches don't last 90 minutes, they last 24/7.
Within the concept "Everyone's Cup" we created a commercial that reflects one of the most solid insights around soccer. During the World Cup, we all, absolutely all of us became soccer maniacs and we see soccer everywhere, on every television screen, on the radio, on the streets, in our conversations, in our food, at our table, with our friends. Because for us during the World Cup, soccer matches don't last 90 minutes, they last 24/7.
CREDITS
Agencia: Geometry
GCD: Fernando Achával
Creative Team: Sebastián Barrera + Andrés Vallejo
Production Company: Darko Films